MQL dashboards are dead. Boards don’t care how many leads downloaded a whitepaper- they care about predictable revenue. This article breaks down why MQLs failed and introduces the three metrics that actually matter in 2025: pipeline coverage, pipeline velocity, and revenue attribution. Learn how to calculate real coverage, identify velocity bottlenecks, and prove marketing’s impact in the boardroom.

KPIs are essential, acting as a compass in marketing, guiding efforts towards success through insights into performance and ROI, reflecting crucial customer behaviors.

Let's go into the interesting realm of marketing storytelling. Storytelling has the ability to engage people, elicit emotions, and influence perceptions. We are naturally drawn to stories that allow us to relate, learn, and be inspired, whether through books, movies, or personal anecdotes. In the context of marketing, the narrative is critical for engaging customers, establishing trust, and fostering a feeling of community. Let's look at why…