Product-led growth activation rates got you down? You're not alone. Most PLG companies nail user acquisition but completely fumble activation – the critical moment between signup and first value. This comprehensive guide reveals the #1 reason your PLG motion isn't converting (hint: it's not a UX problem) and introduces the proven Promise Path Payoff framework used by top-performing SaaS companies. Learn how to bridge the gap between marketing promises and product delivery, reduce user churn by 40%, and turn free signups into loyal customers. Includes real examples from Notion, Airtable, and other PLG success stories, plus actionable strategies you can implement today.

Picture this: You're on a first date, excited to grab coffee and get to know someone new. But the moment you sit down, they start talking about marriage, baby names, and your future together. Awkward, right?

That's exactly how most product-led growth companies are showing up to their users.

MQL dashboards are dead. Boards don’t care how many leads downloaded a whitepaper- they care about predictable revenue. This article breaks down why MQLs failed and introduces the three metrics that actually matter in 2025: pipeline coverage, pipeline velocity, and revenue attribution. Learn how to calculate real coverage, identify velocity bottlenecks, and prove marketing’s impact in the boardroom.

AI isn’t just another marketing tool, it’s a system reshaping how people search, choose, and connect with brands. In this blog, I break down why traditional strategies like SEO aren’t enough anymore, how marketers must adapt to things like Answer Engine Optimization (AEO), and what it really means to design for tokens, not clicks. If you care about standing out in an AI-driven world, this is where the conversation starts.

Struggling to balance your ambition with peace of mind? You’re not alone. Learn how to prioritize what truly matters, avoid burnout, and redefine productivity so you can chase your goals without sacrificing your well-being.

AI tools like ChatGPT can save time, but they often leave your content sounding robotic and disconnected. In this post, we dive into simple, actionable strategies to keep your unique voice while using AI to create human and engaging content that truly connects with your audience.

In a recent The Marketing Woman Podcast episode, I had the pleasure of discussing demand generation strategies with Yawa, diving into the role of AI, targeted outreach, and multi-channel marketing. Demand generation is essential for bridging the gap between brand awareness and sales, ensuring that every customer interaction builds interest and credibility. We explored how AI is reshaping demand gen, from customer profiling to optimizing outreach, and why it’s critical to blend automation with a personal touch for genuine customer engagement.

Yawa shared actionable insights on how marketers can refine their approach by working closely with sales teams, understanding the nuances of their target audience, and crafting personalized outreach that resonates. For demand gen professionals, mastering AI-driven strategies and customer insights can be game-changing, driving long-term success and deeper brand loyalty.

One of the key trends in marketing analytics—both now and in the future—is Multi-Touch Attribution and Predictive Analytics. These aren’t just buzzwords anymore; they’re integral tools that every marketer and analyst need to master. If you’re ready to put both sides of your brain to work, buckle up!

Imagine this: You head to Amazon for a printer but end up buying ink, A4 sheets, a stapler, and more. You send the link to your partner, they ask friends for opinions, and now everyone’s buying the same product. As a marketer, this is the customer journey you need to decode—who influenced the purchase, what paths they took, and how you can stand out in a crowded marketplace.

Want to learn how to break it all down and use it for your next campaign? Read on to dive deep into how analysts can support marketers with real-time data, overthinking the customer journey, and even predicting future behavior.

One of the best marketing podcasts for beginners, The Marketing Woman Podcast, was ranked #39 in India.

I've been reflecting on the journey and why I started this podcast—a question many of you have asked. So here are a few reasons that keep me motivated and excited about this project:

I love when people ask me “How do I build my personal brand, where do I start?” I usually end up giving them bits and pieces from my journey however, this bothered me since I am someone who loves structure, clarity, and playbooks- And that’s where my framework comes into play!

I’ve spent quite some time building this framework and I hope it helps you. I call it the “CRED” framework.