Every quarter,
you start from
zero.
Your team runs campaigns, leads come in, some convert and then? They churn, or go silent. And next quarter, you do it all again. Nothing compounds.
Sound familiar? Keep reading.
You're building a marketing department.
Not a marketing system.
Most B2B companies spend 80% of their marketing effort on acquisition. Getting people in the door.
Everyone focuses here
But what happens after?
No defined onboarding. No retention playbook. No referral program. No system to turn happy customers into proof that closes the next deal.
So you keep paying full price for every customer. Forever.
Your CAC doesn't improve. Your best customers stay quiet. Your case studies sit on your website doing nothing.
It's not a campaign problem. It's an architecture problem.
The companies that win aren't spending more. They're churning less.
This is for you if:
What you get when we work together.
GTM Architecture
I'll look at your current marketing system, from acquisition efforts through retention. Let's first see what's actually happening. Then, we'll find where the lag is. It's usually the smallest thing you're overlooking because you're too close to it. I'm not emotionally invested, so let me look at it with fresh eyes. Once that's done, I'll map out how you could fix it.
Customer Marketing Systems
Post-purchase engine is what I'm really invested in. Most teams end up over-investing in TOFU because it’s the easiest spend to justify. That's the "Give me budget, leadership!" area. What if you could take a little from what you have, and ask for a raise for you and your team from all the CAC you're going to save? Post-purchase engine is onboarding, retention, referrals, customer evidence that actually converts. CAC Payback = Real
Positioning and Messaging
I'm building an anti-LinkedIn*, and I know firsthand being super close to the product makes it incredibly difficult to see what you're missing. Go into ChatGPT's temporary chat mode and ask it to tell the difference between 3 different screenshots: you vs your biggest competitor vs the up-and-coming brand. If your messaging sounds like everyone else, you're competing on something else. Let me help you find the angle that makes YOU the obvious choice.
*Don't worry, I'm a systems person. I wouldn't offer to work with you if my system didn't make space for this. I don't half-work anything.
Nice talk, but why me?
I host The 360 Marketing Show, where I've spent the last few years talking directly with the people building GTM systems inside B2B companies - VPs of Customer Marketing, PMMs, Directors, and founders.
Across these conversations, a consistent pattern shows up: acquisition gets resourced, retention gets assumed, and the systems in between quietly break.
My work lives in that gap.
I look at the evidence most teams already have - case studies, customer interviews, community threads, onboarding flows - and map where buyer confidence drops and compounding dies.
I'm not coming in with a recycled CMO playbook. I'm bringing pattern recognition from operators who are closest to the work - and turning that into systems teams can actually run.
If you're reading this in 2026, I'm selectively working with B2B teams to build these systems into their cycle - so growth compounds instead of resetting every quarter.
I've interviewed leaders who have worked at places like:
HubSpot/Qualtrics/Microsoft/Zendesk/Redis/Freshworks/Dell/Coupa Software/Snowflake/StackAdapt/Apollo.io
Watch The Show
If any of this resonated, let's talk.
30 minutes. We'll look at your current GTM, and how to get you where you need to be.
Book a Consultation