Hi, I'm Anusha!

I see the world in systems. Everything is connected, and what you do in one place creates a ripple somewhere else.

I spent the first six years of my education in IT, data science and Marketing, but I've always been obsessed with asking the "why this, why that" type of questions. In a way, I was an annoying kid asking questions about everything.

Because, at the end of the day, whether you're building a landing page copy or building a relationship with a customer, it all comes down to perception and emotion.

My debut book The Inner Game is out now, hitting Amazon Bestseller #48 → #42 → #41 (as of April 2026) in Self-Esteem. I'm also writing a second book (more details as I progress, do check out my newsletter to get a taste of it).

If you want the full breakdown of who I am and how I got here, read my complete story below.

What I'm working on

The Business Anthropologist

A media platform exploring trust, technology, human behavior & business.

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From Zero

A space for the generalist in me: personal growth, relationships, my relationship with AI, the universe or spirituality sometimes, whatever book I just finished. No fixed lane :)

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My journey

Early Years

The Foundation

Started as that kid with a home library and a self-made stationery brand in Chennai. Studied Engineering (Information Technology), then completed a dual postgraduate degree in Data Science & Business Analytics. Built the analytical foundation while exploring digital marketing on the side.

2022–2025

The US Chapter

Moved to Boston for my Master's in Marketing at Suffolk University. Worked as a Grad Fellow (Marketing), served as Account Director & Head of Accounts for the student-run marketing agency Suffolk in the HUB, and founded a podcast called What's the story? Spent 3 years working across analytics, marketing, and strategic campaigns. Analyzed $2B+ in sales data. Achieved 40% campaign ROI improvements. Spoke at universities, appeared on AMA Boston's podcast. Started building The 360° Marketing Show & The Pivot to Balance Podcast (Pivot with Anusha Kannan).

2025 – April 2026

Building from India

Back in India. Ranked #3 LinkedIn Creator (Female, India) and #9 in LinkedIn Product Marketing by Favikon. Worked with Zapier on customer marketing (contract). Debut book The Inner Game hit Amazon Bestseller #48, then #42 (as of April 2026) in Self-Esteem. Published a working paper on SSRN on the Dual Audience Problem, introducing the "Pre-delegation Layer." Built an early-stage MVP for an Anti-LinkedIn platform in public, with zero dollars spent on marketing, and achieved a 35% interest-to-demo conversion rate, then decided to pivot based on market feedback.

Present

Building From Zero & The Business Anthropologist

Working on building From Zero and The Business Anthropologist from the ground up, bringing my technical background, marketing experience, and the annoying kid inside me who has a billion questions unanswered about the world we're living in.

Let's connect.

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