Anusha Ramesh Kannan
I see the world in systems. Everything is connected, and what you do in one place creates a ripple somewhere else.
I spent the first six years of my education in IT and data science, but I've always been obsessed with psychology. What makes people act? What makes them trust? What makes them buy? At the end of the day, whether you're designing a dashboard or writing a landing page, it all comes down to perception and emotion.
Marketing lets me combine all of it: systems thinking, data, and human behavior. I've channeled that curiosity in different ways over the years. Right now, I'm building Gen Yodha 🏹, a platform for early-career professionals. Having been on the user side of professional networking for years, I understand the frustrations, the gaps, the emotions. I'm documenting the whole journey publicly, from the wins to the setbacks to the "what am I even doing" moments.
I also have The 360° Marketing Show, my first baby, coming back soon. And I'm writing a book. Actually, two books. One on marketing and AI that's on pause (I read "Essentialism" and realized I can't do everything at once). The other I've been writing since I was 22. It's almost done. I will soon hit publish.
If you want the full breakdown of who I am and how I got here, read my complete story below. Or read the long version in my newsletter: Everything is perspective.
What I'm working on
Building, documenting, and helping startups tell better stories.
Gen Yodha 🏹
Building what I needed three years ago. A space for 0-7 year professionals to connect without the performance culture, get real feedback, build real connections, and skip the vanity metrics. Currently in MVP stage.
Misfit Experiments
Documenting the entire building journey on Instagram and YouTube. The wins, the failures, the "what am I doing" moments. Follow along if you want the unfiltered version.
Content Strategy for Startups
Working with startups on customer insight, messaging, content strategy, and customer-led storytelling. If you need help telling stories your customers actually care about, let's talk.
The 360° Marketing Show
Full-funnel marketing podcast, ranked #39 in India. Coming back soon. It's my first baby and I'm not letting it go. 36K+ views and growing.
From Zero
Newsletter and podcast about resilience, relationships, and building from scratch. Everything from how you deal with setbacks to how you get back up.
Who I'm building Gen Yodha 🏹 for
People building a personal brand without a big company backing them
You're competing with people who have Google or Meta on their resume. You're putting in the work, but existing platforms reward credentials over substance. You're not seen for how you think, just where you've worked or gone to school.
People building something alone with no one to talk to about it
You want real feedback, not friends being nice. You want someone to say "this idea isn't going to work" before you waste six months on it. But there's no space for that honest conversation.
People who just want a job without having to perform for it
You don't want to be an influencer. You just want a recruiter to look at your application and give you real feedback, not a generic rejection with zero context.
All three come down to one thing: there's no space where you can ask questions, get real feedback, and be visible without performing. That's what I'm building.
My journey
Let's connect
Whether you want to follow the Gen Yodha 🏹 build, work together on content strategy, or just say hi.