Anusha Ramesh Kannan
Marketing professional with 2+ years of experience blending marketing analytics, marketing ops, email & ad campaigns, and supporting GTM for AI product launches.
Currently building customer advocacy systems at Zapier. I'm a systems-minded person who bridges the gap between data, strategy, and execution.
My Journey
2017-2021
The Foundation
Started with a B.Tech in Information Technology from Anna University, Chennai. Completed a dual postgraduate degree in Data Science & Business Analytics from UT Austin & Great Lakes, building 12+ projects across Python, SQL, and Tableau. This analytical foundation shaped everything that followed.
2022-2025
The Pivot
Moved to Boston for my M.S. in Marketing at Suffolk University (Outstanding Service Award, Graduate Fellow). Found my calling where data meets strategy. Spent 3 years in the US working across analytics, marketing ops, and strategic campaigns at companies like Jo-Ann Fabric, Slickdeals, and WGA. Analyzed $2B+ in sales data, built dashboards that increased efficiency by 65%, and achieved 40% campaign ROI improvements.
2025-Present
The Impact
Back in Chennai, currently doing contract work at Zapier building customer advocacy systems and intelligence frameworks. Focusing on retention-led GTM, product positioning, and creating reusable customer proof points for sales and marketing teams. Exploring product marketing opportunities while continuing to grow my skills in customer intelligence and marketing operations.
Let's Connect
Whether you want to chat about retention-led GTM, customer intelligence frameworks, or marketing operations - I'm always up for a good conversation.
Get in Touch