Hi, I'm Anusha!
I see the world in systems. Everything is connected, and what you do in one place creates a ripple somewhere else.
I spent the first six years of my education in IT, data science and Marketing, but I've always been obsessed with psychology. What makes people act? What makes them trust? What makes them buy? At the end of the day, whether you're designing a dashboard or writing a landing page, it all comes down to perception and emotion.
Marketing lets me combine all of it: systems thinking, data, and human behavior. I've channeled that curiosity in different ways over the years.
I'm currently authoring The Inner Game - aiming to publish April 5th, 2026. I'm also writing a book on Marketing × AI, and if you're a marketer with a take on where this is all going, I'd love to hear from you.
If you want the full breakdown of who I am and how I got here, read my complete story below.
What I'm working on
This changes quite a bit every few months.
Content Strategy for Startups
Working with startups on customer insight, messaging, content strategy, and customer-led storytelling. If you need help telling stories your customers actually care about, let's talk.
Get in touch →The 360° Marketing Show
Full-funnel marketing podcast, ranked #39 in India. Coming back soon. It's my first baby and I'm not letting it go. 36K+ views and growing.
Listen →From Zero
Newsletter and podcast about resilience, relationships, and building from scratch. Everything from how you deal with setbacks to how you get back up.
Read the newsletter →Gen Yodha 🏹
Building what I needed three years ago — a space for 0–7 year professionals to connect without the performance culture, get real feedback, and skip the vanity metrics. V1 launched and the feedback was amazing. But we're going back to the lab to do some research before the next build.
Join the community →