In a recent The Marketing Woman Podcast episode, I had the pleasure of discussing demand generation strategies with Yawa, diving into the role of AI, targeted outreach, and multi-channel marketing. Demand generation is essential for bridging the gap between brand awareness and sales, ensuring that every customer interaction builds interest and credibility. We explored how AI is reshaping demand gen, from customer profiling to optimizing outreach, and why it’s critical to blend automation with a personal touch for genuine customer engagement.

Yawa shared actionable insights on how marketers can refine their approach by working closely with sales teams, understanding the nuances of their target audience, and crafting personalized outreach that resonates. For demand gen professionals, mastering AI-driven strategies and customer insights can be game-changing, driving long-term success and deeper brand loyalty.