I make marketing super simple, so customers get it & buy!
I build marketing systems that not just acquire and activate, but also retain. My focus is to build systems that bridge the gap between complex products and the humans who need them.
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What I actually do
I'm a systems thinker with a marketer's gut and an analyst's brain. I love taking complex, messy things and making them clear, actionable, and useful.
Go-to-market strategy
I use my Promise → Path → Payoff framework to map every touchpoint from first impression to repeat purchase. I don't just think about increasing adoption - I design activation experiences that predict and improve retention, ensuring each step builds toward long-term customer value.
AI-powered marketing
I implement AI tools that handle the repetitive stuff (data analysis, content personalization, lead scoring) while keeping humans in charge of strategy and relationship-building. The result? Marketing that scales without losing its soul.
Full-funnel optimization
I audit entire customer journeys, identify the biggest leaks, then build systematic fixes. This means turning awareness into trials, trials into purchases, and purchases into referrals with data backing every decision.
How I can help you
I work with B2B companies that want marketing that actually moves the needle, not just looks pretty in reports.
Retention-Led GTM Strategy
Build sustainable growth engines that focus on customer lifetime value, not just acquisition metrics.
Customer Insight & Messaging
Research-backed messaging that speaks to real customer problems, not what you think they want to hear.
Marketing Operations & AI
Streamline your marketing processes with smart automation that saves time without losing the human element.
Want a demo? Check out my FREE resources below!
Get Free Resources →Content & Resources
Dropping all key learnings & thoughts on Marketing, building From Zero Real and how to be a good human being.
The 360° Marketing Show
For marketers who want a seat at the table, not just a task list. Ranked #39 in India for marketing podcasts.
From Zero with Anusha Kannan
Real talk about building from zero. Resilience strategies, relationship insights, startup lessons, and money mindset.
FROM ZERO Newsletter
Everything I'm learning about marketing, business, AI, and building from zero. No highlight reel, just honest insights.
Stop winging it. Start winning it.
These aren't just templates. They're the exact frameworks I've used to build campaigns that actually convert, podcasts that rank, and strategies that scale. Download them, use them, and watch your marketing actually start working.
My GTM Strategy for Miro’s “Workshop Templates Hub”
Miro is already known as the go-to for async collaboration & workshops. But its marketplace is fragmented, and I think there’s an opportunity to build a "Workshop Templates Hub" powered by their best creators, agencies & partners!
My Lifecycle growth strategy for Linear’s paid plans
Linear is a beautiful product-led tool teams love, but in product-led Saas, love # revenue (unless you design for it). This project explores how l'd drive upgrades, retention, and community engagement for Linear's paid plans... without breaking their clean product experience!
FREE Brand Voice & Content Operations System
Get my free walkthrough on building a brand voice & content ops system!
FREE Content Hub Strategy for a B2B SaaS Brand
Get a free walkthrough on Content Hub Strategy for a B2B SaaS Brand
FREE Newsletter Growth Strategy for a Creator Brand
Get my free Newsletter Growth Strategy for a creator brand now!
Community + How I work
Community isn’t built through vanity metrics, it’s built in rooms, classrooms, workshops, and conversations. Here’s how I show up beyond just content.
My Go-to-market with Notion AI launch “Notion Templates Marketplace”
Notion has built a large base of power users, creators, and teams. With the rise of AI, they launched “Notion AI”, but an untapped growth lever is creating an AI-powered Template Marketplace that helps users apply AI instantly to their workflows.
This case study explores how I would go-to-market with Notion's AI Template Marketplace, focused on creator adoption, user education, and monetization.
Want to work together?
Whether you need strategic marketing help or just want to chat about building something meaningful, I'm always up for good conversations with interesting people.