Hello! I’m Anusha Ramesh Kannan
I make marketing super simple, so customers get it & buy it.
Product Marketing •Retention Strategy • GTM Systems
Back in India* after 3 years in the US marketing field. Currently exploring Product Marketing roles while researching what's broken in SaaS marketing and building something exciting on the side.
*As of September 2025
WHAT I DO
Retention-Led GTM Strategy - Design marketing systems that turn customers into your biggest growth engine
Activation & Lifecycle Clarity - Map the customer journey from trial to advocacy with precision
Full-Funnel Experimentation - Test & optimize every touchpoint from awareness to expansion
Cross-Functional Alignment - Bridge the gap between marketing, sales, and customer success
Customer Insight → Measurable Growth - Turn behavioral data into strategic decisions that drive revenue
Messaging Grounded in Behavior - Craft messages that resonate because they're based on how customers actually buy
Most funnels leak. I build systems that don’t.
PODCASTS & BLOG
PODCASTS & BLOG
For Thinkers & Builders - my personal newsletter where I share thoughts on marketing, systems, strategy, AI, career building & what I'm working on. This isn't a niche newsletter, it's a thinking one.
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Why I do what I do
Why I do what I do
Every great connection starts with a story. Mine began with a simple belief:
“Everyone deserves to find what truly moves them. I chose marketing to connect people with products and services they will love and analytics to understand what people truly appreciate.”
Today, that belief shows up in how I design GTM systems, retention strategies, and marketing that actually respects how people buy.
- Anusha Ramesh Kannan
AI isn’t just another marketing tool, it’s a system reshaping how people search, choose, and connect with brands. In this blog, I break down why traditional strategies like SEO aren’t enough anymore, how marketers must adapt to things like Answer Engine Optimization (AEO), and what it really means to design for tokens, not clicks. If you care about standing out in an AI-driven world, this is where the conversation starts.