Anusha Ramesh Kannan

Some days it feels like I'm running an entire media company out of my apartment (I'm not, but the caffeine intake says otherwise).

I'm a systems-minded person in general- having a marketing and analytical mind just works better with systems. I spend my days untangling GTM complexities and my evenings hosting podcasts about what actually works in marketing.

What I'm building right now

I'm currently working in product marketing while building:

The 360° Marketing Show

Full-stack, full-funnel marketing podcast that challenges marketers to think beyond tactics. Ranked #39 for Marketing Podcasts in India.

From Zero

Newsletter and podcast exploring resilience, entrepreneurship, and building from scratch.

Marketing × AI Book

Writing about making marketing simple but effective in a complex world.

The 360° Nucleus

Resource hub with GTM strategy modules, lifecycle optimization tools, and AI-powered marketing systems. Includes guides and templates that work.

Published Frameworks

CRED Framework for content strategy and Promise-Pathway-Payoff Framework for clear communication and messaging.

My journey

Early Years

The Foundation

Started as that kid with a home library and self-made stationery brand in Chennai. Studied Engineering (Information Technology), then pivoted to a dual postgraduate degree in Data Science & Business Analytics, setting the analytical foundation for everything that followed while simultaneously exploring digital marketing on the side.

2022-2025

The Pivot

Moved to Boston for my Master's in Marketing. Found my calling in marketing where data meets strategy. Everything clicked when I realized I could blend my analytical skills with creative problem-solving. Spent 3 years in the US working across analytics, marketing ops, and strategic campaigns. Analyzed over $2 billion in sales data and achieved 40% campaign ROI improvements across multiple companies. I tried everything from podcasting, hosting events, analyzing billions of sales data, handling my first bankruptcy environment experience, moving cities in a new country, and gaining marketing agency experience. Appeared on American Marketing Association's (Boston) podcast and guest spoke at several universities.

Present

The Impact

Now ranked #3 LinkedIn Creator (Female, India) and #9 in Product Marketing. I create GTM strategies tied to real revenue and customer value, focusing on retention-led GTM, AI-powered operations with human-first design. Currently exploring product marketing roles in India while working on a stealth idea and creating content to share my journey in hopes it helps someone.

Let's connect

Whether you want to chat about retention-led GTM, AI-powered marketing systems, or just connect about the journey from engineering to marketing—I'm always up for a good conversation.

Get in Touch