AI isn’t just another marketing tool, it’s a system reshaping how people search, choose, and connect with brands. In this blog, I break down why traditional strategies like SEO aren’t enough anymore, how marketers must adapt to things like Answer Engine Optimization (AEO), and what it really means to design for tokens, not clicks. If you care about standing out in an AI-driven world, this is where the conversation starts.

AI tools like ChatGPT can save time, but they often leave your content sounding robotic and disconnected. In this post, we dive into simple, actionable strategies to keep your unique voice while using AI to create human and engaging content that truly connects with your audience.