I build audiences, content systems and products from scratch.
Marketer with a background in IT engineering and data science. Since 2023 I've run two podcasts, built a networking platform and published research on AI and marketing.
Every show, video and post I make goes through the same process
Collect ideas
Every idea goes into one Notion dump, so nothing gets lost and topics come from what I'm actually seeing.
Plan the calendar
Topics get mapped to a content calendar across the podcast, YouTube and socials.
Research and script
I research each topic, prep guest questions and write the script.
Record and edit
I record, edit and design every thumbnail myself.
Publish everywhere
One episode becomes a Spotify episode, a YouTube video, Shorts and posts, with titles and SEO for each platform.
Review every Friday
I check what worked that week and plan the next one from the numbers.
Planning both podcasts in Notion Calendar
Episode topic list
More episode topicsWhat I built and what came of it
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The Business Anthropologist
Previously The 360° Marketing Show and The Marketing Woman Podcast
A podcast on business, marketing and AI, with guests from companies like HubSpot, Qualtrics, Snowflake and Demandbase.
What I did
- Started it, booked every guest and hosted every episode
- Edited, designed thumbnails and handled SEO and distribution on my own
- Moved it from audio-only to YouTube when discovery on audio stalled
Results
#39 in Marketing on Spotify India
Spotify to YouTube
Early YouTube analytics after the move
After the 360° rebrand
LinkedIn pageGuests I've interviewed
Gen Yodha 🏹
The anti-LinkedIn
A networking platform for people with 0 to 7 years of experience, where your hustle matters more than your college name. No public likes, a waiting room for messages, coffee chats, and an AI weekly journal that matches you with peers.
What I did
- Built and shipped the MVP in Q1 2026
- Ran the waitlist and an early community called the Unofficial Board of Directors
- Grew it with organic content only, no paid ads
- Ran customer discovery calls and used the feedback to decide what came next
Results
The Unofficial Board Director page
From Zero
Previously Pivot with Anusha Kannan and The Pivot to Balance Podcast
My personal show on growth, relationships, AI and the books I'm reading.
What I did
- Wrote, recorded, edited and published every episode
- Took it YouTube-first with long videos, Shorts and podcast episodes
Results
Product-led growth explainers
Short videos for SaaS marketers on PLG and activation. I scripted, shot and edited all of them.
Context Switch
A newsletter I used to write on marketing, systems and building. I never promoted it, so everyone reading had found it on their own.
Results
Open and click-through rates
An editionThe Dual-Journey Model of Marketing in the Agentic Era
My paper on SSRN about what happens to marketing when people start asking AI agents to shop for them.
Ideas in the paper
- Brands now market to two audiences: people and the AI agents acting for them
- What a person sees before they use an agent shapes what the agent picks later
Outside my own channels
Suffolk University
Spoke in Prof. Bob Cargill's marketing class on personal branding, storytelling, email marketing and audience loyalty.
Boston Celtics × Vistaprint
A proposal to support Black-owned small businesses. I pitched podcasting as the way to tell their stories.
WGA (agency, social media) · Zapier · Slickdeals · Jo-Ann Fabric & Crafts · 1Trooper
IT engineering, then data science, then an M.S. in Marketing from Suffolk University, Boston