Hello! I’m Anusha Ramesh Kannan
I make marketing super simple, so customers get it & buy it. My focus is to build systems that not just acquire & activate, but also retain.
Product Marketing •Retention Strategy • GTM Systems
Featured on
What I Believe About Marketing in 2025–2026
Retention is the new growth (not just support’s job)
Attribution ≠ Impact (we need experiments, not guess work)
GTM isn’t just campaigns. Its systems, timing, usage, & re-alignment
Lifecycle clarity beats performance marketing confusion
AI = speed + signal.
Funnels leak in ~37 ways & I’m obsessed with mapping them (here’s my blog on it)
Areas to explore
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Read all about my backstory building The Marketing Woman Podcast now called The 360° Marketing Show
Read the stats/story!
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Read all about my backstory building The Pivot to Balance Podcast now called Pivot with Anusha Kannan
Read the stats/story!
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Community isn’t built through vanity metrics, it’s built in rooms, classrooms, workshops, and conversations. Here’s how I show up beyond just content.
LEARN MORE
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Get my free Newsletter Growth Strategy for a creator brand now!
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Get a free walkthrough on Content Hub Strategy for a B2B SaaS Brand
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Get my free walkthrough on building a brand voice & content ops system!
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Hello there, I created this mini-course to help a few of my fellow marketers understand GTM and how it works on a foundational level. I’d love for you to check it out as well!
CLICK HERE
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check it out!
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Miro is already known as the go-to for async collaboration & workshops.
But its marketplace is fragmented and I think there’s an opportunity to build a "Workshop Templates Hub" powered by their best creators, agencies & partners!READ IT FULLY HERE
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Notion has built a large base of power users, creators, and teams. With the rise of AI, they launched “Notion AI”, but an untapped growth lever is creating an AI-powered Template Marketplace that helps users apply AI instantly to their workflows.
This case study explores how I would go-to-market with Notion's AI Template Marketplace, focused on creator adoption, user education, and monetization.
READ THE FULL CASE STUDY HERE
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GET MY WEEKLY NEWSLETTER
WHAT I DO
Retention-Led GTM Strategy - Design marketing systems that turn customers into your biggest growth engine
Activation & Lifecycle Clarity - Map the customer journey from trial to advocacy with precision
Full-Funnel Experimentation - Test & optimize every touchpoint from awareness to expansion
Cross-Functional Alignment - Bridge the gap between marketing, sales, and customer success
Customer Insight → Measurable Growth - Turn behavioral data into strategic decisions that drive revenue
Messaging Grounded in Behavior - Craft messages that resonate because they're based on how customers actually buy
I build marketing systems that actually convert
PODCASTS & BLOG
PODCASTS & BLOG
For Thinkers & Builders - my personal newsletter where I share thoughts on marketing, systems, strategy, AI, career building & what I'm working on. This isn't a niche newsletter, it's a thinking one.
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Why I do what I do
Why I do what I do
Every great connection starts with a story. Mine began with a simple belief:
“Everyone deserves to find what truly moves them. I chose marketing to connect people with products and services they will love and analytics to understand what people truly appreciate.”
- Anusha Ramesh Kannan
AI isn’t just another marketing tool, it’s a system reshaping how people search, choose, and connect with brands. In this blog, I break down why traditional strategies like SEO aren’t enough anymore, how marketers must adapt to things like Answer Engine Optimization (AEO), and what it really means to design for tokens, not clicks. If you care about standing out in an AI-driven world, this is where the conversation starts.