You're a field marketer. Your job happens in physical rooms, with real people, and your company wants to know how you're using AI this quarter. This episode is about holding both.

Buying software is an emotional decision (it can feel career-defining for the buyer), why the B2B world is smaller than it looks (your reputation travels through Reddit threads and private communities you'll never see), and why the single trait she hires for can't be taught in onboarding. She also walks through the metrics that leaders quote but shouldn't trust, what a no with context is worth, and the one LinkedIn message that turned a cold CRO into a permanent ally.