Hello! I’m Anusha Ramesh Kannan
I make marketing super simple, so customers get it & buy it.
Product Marketing • Retention Strategy • GTM Systems
WHAT I DO
Most funnels leak. I build systems that don’t.
☑ Retention-led GTM strategy
☑ Activation & lifecycle clarity
☑ Full-funnel experimentation
☑ Cross-functional alignment
☑ Customer insight → measurable growth
☑ Messaging grounded in behavior
Want to go deeper? Most of my work lives behind the scenes. If you’re curious, reach out.
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PODCASTS & BLOG
PODCASTS & BLOG
Why I do what I do
Why I do what I do
Every great connection starts with a story. Mine began with a simple belief:
“Everyone deserves to find what truly moves them. I chose marketing to connect people with products and services they will love and analytics to understand what people truly appreciate.”
Today, that belief shows up in how I design GTM systems, retention strategies, and marketing that actually respects how people buy.
- Anusha Ramesh Kannan
AI isn’t just another marketing tool, it’s a system reshaping how people search, choose, and connect with brands. In this blog, I break down why traditional strategies like SEO aren’t enough anymore, how marketers must adapt to things like Answer Engine Optimization (AEO), and what it really means to design for tokens, not clicks. If you care about standing out in an AI-driven world, this is where the conversation starts.